Friday, 18 March 2011

Final of my Advert



This is my final advert. I have decided to use a quote - underneath the title - to capture the audiences attention. I also think using white text on a black background makes the contrast stand out stronger. The use of colourings on the image makes the 'stitching' look darker. This effect means that the main attention is taken to the mouth - which is what I wanted to be the strongest part of the image. The stitching represents that the victim can't speak out. By using myself on the advert and using a shot which looks down on me, it portrays me as a victim myself. I chose to do this so I can then make out I can relate to the victims as I understand what has happened to them.




Advertisement Theory

Thursday, 17 March 2011

Developing My Advert

I had researched into advertisements, and found an avert for bullying. In the advert, a girl had her mouth zipped together. This gave off the impression that the victims can't speak out about bullying and they are scared if they do.

This is an advertising campaign for cybermentors. I have used this as my inspiration. I started off by having my friend take pictures of me. I did this as I wanted to use myself as the person in the advert. I want to portray my experiences and that I am a victim. Therefore, I have little make up on and the make up I do have on is very neutral. I also took a range of photos from different angles to see what looks best. I decided that a high angle shot looking down on me made me look small and that I was being looked down on by bullies. I also took it on a black background and made sure I had room for text - my shirt is white also and this makes the colours contrast. Like I said, I wanted to use this advert above as inspiration so I decided to keep my lips pressed together so that I can 'sew' them together on Photoshop. So far, I have created this. I will be adding text, and the C4 logo to the left.






Interviewees for my Documentary

For my documentary I want honest opinions. I didn't want to create a feel where it looks over-scripted. Therefore, I visited a Year 10 drama group and asked them take part in my documentary. I had previously sent out consent letters to ensure that they were able to participate, but those who didn't want to, didn't have too. I interviewed four students. I set out a few questions which they could answer, but I wanted their opinions. I asked them questions like "Why do you think people cyber bully?" and "Would you join a cyber bullying campaign?". I was able to get sensible answers. I also got cut-aways of the classroom which I can use to fill time. I asked Year 10's as I believe that they have gone through the hard part of the high school social ladder and they are nearly at the top. I wanted to see if any of them had had any experiences which I could use, but most of them hadn't been bullied online.

I also want to interview one of the technicians at school who keeps an eye on the computer systems within Smithdon. I was told there is a piece of software which searches the system to find if any bullying is going on. When students first got their e-mail accounts, they would send each other messages, occasionally using language which was inappropriate. However, they were able to block the messages with rude language in. But the technological kids of today worked out that by using TXT code, they could say things such as FU and sh*t. But now the school has managed to block any mail with these kinds of messages. I want to talk to the technician about his job and the software. I want to know whether he thinks that the software should become more available in schools nationwide?