A new direction.

Originally, I wanted to base my five minutes on one subject (just one storyline) and use music which wasn't very relevant. However, I have chosen to use more up-to-date, yet relevant music. I also want to include the opinions of students. I have decided to go against the conventions and not feature an expert. I will however feature the points and facts given to me by several campaigns.

My new music choices are (in this order):
Hometown Glory - Adele
Make You Feel My Love - Adele
Cooler Than Me - Mike Posner
Teenage Dream OR Firework - Katy Perry

All these song choices will be just the instrumental background music. As researched, some documentaries are drowned by the sound of a song and the interviews cannot be heard.

I have also decided to interview students at my school. This will give a realistic opinion on Cyberbullying and allow the audience to believe that it is a serious subject.

This new direction will include many more interviews and opinions. I will also interview a technician at my high school who controls the system and looks for cyber bullying within the school.

Brand Logo

When my documentary is introduced, I will need a simple yet effective logo which will capture the audiences attention. Designing the logo wasn't easy. I used www.dafont.com to select different fonts and texts. Choosing a range and then seeing what my potential audience prefer will mean that I shall be meeting the demand. I firstly looked at several fonts, using the title "Think before you click". This is my original title for my documentary, however, I have gone onto thinking of other possibilities. These are the eight fonts I looked at.

These fonts all have symbolic reasons. However, I chose to move away from the eerie fonts and the block colours and I am going to choose to use pixelated fonts. After searching, I chose to use Digital 7 and Handy. I have written "Think before" in Handy and "You click" in Digital 7.

However, this image looks rather plain. So, to add to the theme and make the image more interesting, I am going to add a cursor into the photo.

This isn't my final image though, this is just a draft. I have also used different titles and images. These are a selection of my ideas.

Target Audience

My target audience is going to be a wide range. I want to be able to aim it at parents who are concerned and the victims who need help. The main purpose of my documentary is to raise awareness of cyber bullying and the effects it has on some children. With some cases stretching to the extremes of suicide, I think parents should be more aware of what there child does on the internet. 85% of parents didn't know what cyber bullying was (when interviewed in 2009).

The other side of this is to raise awareness to the kids who use social networking and aren't aware of the dangers of paedophiles and bullies. With the internet becoming part of our lives more and more every day, it is becoming a place for good and evil. I want to be able to children how to protect themselves from these threats and what to do if it happens.

When looking a the target audience, I need to consider to socio-demographics of families and households in the UK.

I think the type of social persons watching my documentary will be social grade D and E. Because I believe in this ugly society we now live in, these are the people who do have to put up with bullying. However, I would say myself that I come from a middle-class (C1) background. I think bullying can happen to anyone, and with these grades, you could be bullied for being too rich or too poor.

If I were to create profiles for my target audience, they would be very different.

Profile A.)

A teenage girl, who is in her third year of high school. She has been bullied for years and doesn't like to speak up about it, afraid that someone will do something worse. She struggles through school and can't wait to get home. But the issue is, she enjoys checking Facebook and Twitter, but she gets bullied. This teenager wants to be able to find some guidance without 'telling on' the bully. I think my documentary would help her as she would be able to find out how she can sort it out, or if she just needs to talk to someone.

Profile B.)

A mother of three children, living in a council house. She is struggling with her husband at the moment and one of her daughters is finding life a struggle at school. But she doesn't know what to do? She needs to find out what happens, but with two other attention seeking children, she cannot give out her time equally. This poor women wants the best for her kid but doesn't know how she can help without getting her into more trouble with the bullies - she knows this as she was once bullied herself. Watching my documentary would mean she is able to see what she can do to help her child.

Second Draft of the Script

This is for my introduction. I have decided to change some things around so that the narrative questions the audience more and makes them feel like they're interacting more.

Have you ever used Facebook, Bebo, Twitter or MySpace? Are you one of the 81% of people who use social networking to bully because it is funny? Or are you one of the 42% whose children have been bullied? Cyberbullying is a strong issue for me and for many other kids. The use of social networking as a screen to hide behind for bullies has become more popular over previous years, and this shouldn’t be the case.

Facebook is now home to 500 million active users, and 28,000,000 of those make up the United Kingdom’s Facebook users. With so many people, worldwide, Facebook is the perfect place to find friends, relationships and give people their own identity. But some people take this too far, by creating fake identities.

Music Decisions

Here are my possible song choices for my documentary. I have also chosen my favourite lyrics and the lyrics which relate to the subject.

•Things I’ll Never Say – Avril Lavigne
“Guess I'm wishing my life away with these things I'll never say”

•High School Never Ends – Bowling For Soup
“4 Years you think for sure, that's all you've got to endure, all the total dicks, all the stuck-up Chicks, so superficial, so immature”

•Life After You – Daughtry
“I'm out here alone just tryin' to get home, to tell you I was wrong but you already know”

•It’s Not Too Late – Demi Lovato
“Here I am, feels like the walls are closing in, once again it's time to face it and be strong”

•Once When I was Little –James Morrison
“Yeah I was free more then, I could pretend more then, that this life could only show me good times, once, when I was little”

• Cooler Than Me – Mike Posner

“You think you’re cooler than me”

•Firework – Katy Perry

“Baby you’re a firework, come on show them what you’re worth”

Below is a music player with the above songs on.

I have e-mailed all of the artists for copyright permission, however, if I'm only going to use small sections of the song, I should be permitted to do so by OCR.

These songs have been chosen as I believe they can all be related to the storyline. I think using up to date and current songs makes the program more interesting. When watching some documentaries, I listened out for the music and try to see what the song was called, or look at the lyrics. Most of the time, the song was relevant in one way or another. Out of my choices, I think that Cooler Than Me and Firework are the best choices. I think so because they conflict each other. One talks about reputation and having to be much ‘cooler’ than everyone else, whereas Firework is more about becoming someone and not being pulled down by others – being a firework and showing your colours.

First Draft of the Script

First Draft Script for media:

News report

“Many of us in High School had a run in with the bully, but at least we knew who they were. There’s now a new form of bully, the CYBERBULLY, and often they are anonymous.”

(Whilst Candy instrumental is playing)

In cartoons, bullies are represented as those tough characters who take your lunch money and call you names to you face, but the new generation means that people are able to bully you through a screen. This is called cyberbullying. This new generation means that children aren’t just worried about day to day bullies at school, they even get the abuse at home. I’m Hailey Marks-Burton. An A-Level student who believes this behaviour is uncalled for and that the world of social networking should be policed more. In the second episode of the bullying series, we are going to discover the world where people aren’t who they say they are and meet some of those people who have personally been victimised and the families of those who have taken their own lives.

(Whilst Pokerface instrumental is playing)

In 2004, Mark Zuckerburg, a University student with no social skills found himself working on a project which would soon become the world’s largest social networking site. Facebook, the website which we ourselves visit on average 4 times a day, is the largest social networking site in the world. Creating a profile for users allows each person to have their own identity. However, some people take advantage of this.

(Whilst Hometown Glory instrumental is playing)

Jennifer, from Blackburn, was just 16 when she took her own life. On the 23^rd of April 2009, Jennifer became friends with a suspicious account, this account belonged to Adam Long. A 19 year old who had just left college. He didn’t have many friends but the list consisted mainly of girls. As Jennifer and Adam became friendlier after swapping MSN addresses, Jennifer soon became a girl who would spend most of her time in her bedroom.

Mother: We didn’t hear much from her. And when we did, she’d still have a phone in her hand texting away. I feel… feel bad that we didn’t restrict the amount of access she had. The last year we had her, we hardly saw her. (Crying for a while and cut-aways of room)

Jennifer spending all her time in her bedroom was unknowingly falling in love with Adam; The nineteen year old from Preston being just a small distance away, she felt like she wasn’t on the other side of the world to him. For months, Jennifer wondered why someone who appeared to care so much didn’t want to see her. She became depressed to her family. She didn’t want to talk.

Sister: It was like she was depressed. I tried to talk to her, but it was like she didn’t know who I was?; like I was a stranger to her. I just wanted my little sister to be okay. No one understands.

Five months after first speaking via Facebook, Adam asked Jennifer to see her. She suddenly agreed. She told her parents she was shopping with her best friend, Maya. Instead, she was going to meet Adam at a hotel in Preston. After getting onto the bus, she was seen by a friend. They asked her what she was up to. She told them she just had to get out of the house. However, before Jennifer reached Preston, she got off the bus; and walked the opposite way.

Adam was furious that she hadn’t met up with him. She told him she couldn’t. She didn’t know him. She did the smartest thing. But he didn’t like it. He told her he knew where she lived and that he would come and get her. He told her she was ugly and fat and that she should be dead. Over a month, Jennifer received e-mails, texts and instant messages from Anonymous people. One evening, Jennifer was found by her parents in their bathroom. A note was left;

Interviewer: What did the note say?

(Whilst Make You Feel My Love instrumental is playing)

Mother: “I’m sorry, but I couldn’t take it. I will always love you.”

(Collect some baby pictures and use them whilst music is playing)

Adam wasn’t who he said he was. Adam was in fact a 46 year old man named John Huggett; Father to one of Jennifer’s friends. He had created the account to see whether Jennifer would bitch about his daughter. He also had many of the other girls who were friends with Jennifer. Not only was Jennifer affected, but another friend was raped by this man and was then killed so that she didn’t say anything at school. John was sentenced to 25 years imprisonment and has been banned from accessing Facebook or any other social networking sites.

(Whilst Cooler Than Me instrumental is playing)

Following the death of Jennifer and other cyberbullying victims, I’ve decided come to my high school to talk to some Year 10 students about cyberbullying. Meet Jodie etc. (Show clips of them waving).

(Firework instrumental)

Interviewer: Have you ever been bullied at school?

Interviewer: How many social networking accounts do you have an how often do you use them?

Interviewer: Have you ever been victimised online?

Interviewer: Why do you think people cyberbully?

Interviewer: Would you join a campaign to stop bullying and cyberbullying?

(Get interviewees to give their own opinion. This will give the effect of a realistic documentary effect.)

STOP Bullying Campaign

I e-mailed the online campaign STOP Cyberbullying and asked if I could question them. They agreed to talk over the phone or Skype, but after I asked about a date, they never got back to me. I wrote some questions which I could ask them.

Who are the people behind your campaign? Are or have you been victims of online bullying?

Do you think Social Networking sites need to have more privacy settings – in the form of identity theft?

Some social networking sites have a CEOP button especially to bring attention to those who try to sexually abuse children over the internet. Do you think there should be a button to identify online bullies?

How do you think we can cut down cyberbullying?

I can modify these questions when I ask over interviewees.