Tuesday, 25 January 2011

Brand Logo

When my documentary is introduced, I will need a simple yet effective logo which will capture the audiences attention. Designing the logo wasn't easy. I used www.dafont.com to select different fonts and texts. Choosing a range and then seeing what my potential audience prefer will mean that I shall be meeting the demand. I firstly looked at several fonts, using the title "Think before you click". This is my original title for my documentary, however, I have gone onto thinking of other possibilities. These are the eight fonts I looked at.














These fonts all have symbolic reasons. However, I chose to move away from the eerie fonts and the block colours and I am going to choose to use pixelated fonts. After searching, I chose to use Digital 7 and Handy. I have written "Think before" in Handy and "You click" in Digital 7.


However, this image looks rather plain. So, to add to the theme and make the image more interesting, I am going to add a cursor into the photo.


This isn't my final image though, this is just a draft. I have also used different titles and images. These are a selection of my ideas.








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